{"product_id":"global-marketing-contemporary-theory-practice-and-cases-2nd-edition-pdf-version","title":"Global Marketing: Contemporary Theory, Practice, and Cases 2nd Edition (PDF - Version)","description":"\u003cp\u003e\u003cspan\u003e- Delivery by email. Can be DOWNLOAD IMMEDIATELY after purchasing.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- PDF eBook eTextbook Only! NO Online Access. NO Physical Book, Can be read on any devices (Kindle, NOOK, Android\/IOS devices, Windows, MAC).\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- WE NOW ACCEPT CREDIT CARD, PAYPAL payments\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- If you need EPUB Version, please contact to us.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eGlobal Marketing\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eprovides students with a truly international treatment of the key principles that every marketing manager should grasp.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eInternational markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge:\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eCoverage of\u003cspan\u003e \u003c\/span\u003e\u003cb\u003esmall and medium enterprises\u003c\/b\u003e, as well as\u003cspan\u003e \u003c\/span\u003e\u003cb\u003emultinational corporations\u003c\/b\u003e, where much of the growth in international trade and global marketing has occurred.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eA shift toward greater consideration of\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eservices marketing\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eas more companies move away from manufacturing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eA focus on \u003cb\u003eemerging markets\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eto equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eChapters on\u003cspan\u003e \u003c\/span\u003e\u003cb\u003esocial media, innovation, and technology\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eteach students how to incorporate these new tools into their marketing strategy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eNew material on\u003cspan\u003e \u003c\/span\u003e\u003cb\u003esustainability, ethics, and corporate social responsibility\u003c\/b\u003e; key values for any modern business.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eShort\u003cspan\u003e \u003c\/span\u003e\u003cb\u003ecases and examples\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003ethroughout the text show students how these principles and techniques are applied in the real world.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eLonger cases\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eprovide instructors and students with rich content for deeper analysis and discussion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eCovering key topics not found in competing books,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eGlobal Marketing\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003ewill equip students with the knowledge and confidence they need to become leading marketing managers.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.\u003c\/p\u003e","brand":"Ilan Alon","offers":[{"title":"Default Title","offer_id":14302801428549,"sku":"9781138807877","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0037\/4623\/4437\/products\/61HyHvFk5YL._SX331_BO1_204_203_200.jpg?v=1537376689","url":"https:\/\/saporo-books.myshopify.com\/products\/global-marketing-contemporary-theory-practice-and-cases-2nd-edition-pdf-version","provider":"Saporo Books","version":"1.0","type":"link"}